Everlance - Brand Design
Everlance is a modern mileage and expense management app that helps businesses and independent workers save time and money with easy-to-use financial tools. The app first launched in 2015 and has over 3 million users now. Everlance is rated #1 in the app store and featured by Apple as one of the "Best New Apps."
As a brand designer, I worked cross-functionally with marketing, sales, partnerships, customer support, and product teams. Not only helped the team evolve the brand, but I also defined how we can tailor our visual experiences and messaging for each of our audiences differently but cohesively throughout product and marketing. I worked on and led various projects such as websites, email campaigns, video ads, educational videos, social media, brochures, flyers, etc.
Icons
Product
After joining Everlance, I realized that the team didn't have a consistent icon library for marketing and products because the team hadn't defined the icon's style. So, I helped the team to rebrand and produce marketing and product icon libraries. Everlance is a modern and high-technology brand, so we wanted something simple and clean for our products, but the marketing icons still needed to be a little exciting and joyful.
Marketing
Illustrations
Another part of the rebrand process is helped the team to develop illustration libraries for both marketing and products.
Product
Marketing
Animation
My favorite part of my career at Everlance is helping the team bring more moments of joy to our product. We wanted our users to feel excited and delighted at every touch point. Below are a few examples of my works at Everlance.
App store
Flyers for Partnerships
Conference/Events
At Everlance, the sales team does a lot of conferences, and it's one of the most important areas to expand the business. As a brand designer, I partner with the Head of Marketing and lead on various projects to produce both digtal and physical collaterals for the team.
Emails
Paid Ad Creatives
As a Brand Designer at Everlance, I partner with Cindy - the Head of Marketing to brainstorm new concepts for digital ads and translate those into designs on LinkedIn. And I collaborate with Scott - the Head of User Acquisition to create new paid on different channels like TikTok, Instagram, Snapchat, Facebook, etc.
Website
I collaborate with Jenna - the Head of Design and Cindy - the Head of Marketing to rebrand and create new pages on the website. I also plan meetings and manage the web developer from outside to help us on the website.
