ILLUMINATE

User Experience Design Conference

Student Project - 2019

Process

Role: UX/UI Designer
Responsibilities: user research, conceptual design, ideation, coordination of key stakeholders in product goals, user processes, information architecture, visual design, prototype design, user testing, and incorporating user feedback into design iterations
Concept: User Experience Design, Print Design, Mobile Application
Duration: 8 weeks
Tools: Adobe XD,  Adobe Illustrator, Adobe Photoshop, Adobe InDesign

About

Illuminate is a conference that creates a better community for User Experience Designers. Attendees would have opportunities to share and learn in an open environment. It will motivate the audience to learn how they approach design, work with clients, and improve their skills. This conference is a safe place to create effective designs and speed on user experience best practice.

Mission

Everyone is welcome to a conference and they can explore the hottest trends in UX designs. This conference has six keynote speakers from big companies and they are ready to share their experiences with the audience.

A conference has discussions and workshops, so everyone can learn while they can connect to other designers. This event will give the audience better insights, they would know what they should do to make better designs.

Audience

The target audience is students, freelancers, and professional designers. At this conference, they would feel comfortable sharing their thoughts and experiences during the event.

After the audience attends this conference, they would level up their skills from the workshops. People can get advice about networks, careers, trends, and any information to help them succeed in this industry.

Naming Process

I created a list for the naming process and they are "young interactive", "illuminate", "gravity", "cyber-punk", and "digital world". I wanted to create a valuable conference for the audience, so it must create an exciting environment. I chose "illuminate" as the name of this conference because I believe it presents the meaning of comprehensive, communicative, informative, refining, and instructive

Logo Process

The goal of this logo was to play with different variations of the logos.

Visual Audit

The purpose of this visual audit is to outline the overall style and visual theme of the conference.

UI

Poster Process

Here are my first sketch and an early version of the poster.

Finalized Poster

Conference Booklet

Merchandise