Everlance
Introduction
Everlance is a modern mileage and expense management app that helps businesses and independent workers save time and money with easy-to-use financial tools. The app first launched in 2015 and has over 3 million users now. Everlance is rated #1 in the app store and featured by Apple as one of the "Best New Apps."
As a brand designer, I worked cross-functionally with marketing, sales, partnerships, customer support, and product teams to help the company evolve its brand. I also defined how could we tailor our visual experiences and messaging for each of our audiences differently but cohesively throughout product and marketing. I fortunately worked on and led various projects such as websites, email campaigns, video ads, educational videos, social media, brochures, and flyers that helped the company to grow its business.
My Role
Brand Designer
Tools
Figma, Figjam, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lottie FIles, among others.
Icons
Product
After joining Everlance, I helped the team to rebrand and redesign the icon library. The goal is to design simple and clean icons for our products that align with Everlance's vision. On the marketing side, we wanted something similar to our product, but it needed to be exciting and joyful.
Marketing
Illustrations
Product
Another part of the rebranding process is to help the team develop illustration libraries for both of marketing and product. Here is an example of my work at Everlance when the team wanted to increase the volume of subscribers on the premium plan, so I designed illustrations for the premium and tailored them to different plans. The goal is that we wanted to bring more excitement and illustrate the benefits of the free, premium, and premium plus.
Marketing
I worked with the Marketing Manager in producing emails, campaigns, and launch announcements that support new products and features. I designed different illustrations that we used for some big events like Black Friday, Tax Day, Valentine's, Year-end email, etc
Animation
My favorite part of my career at Everlance is helping the team bring more moments of joy to our product. We wanted our users to feel excited and delighted at every touch point. Below are a few examples of my works at Everlance.
App store
Flyers for Partnerships
Conference/Events
At Everlance, the sales team does a lot of conferences, and it's one of the most important areas to expand the business. As a brand designer, I partner with the Head of Marketing and lead various projects to produce both digital and physical collaterals for the team. At the conference, the team did showcases and handed all the marketing collateral to the attendees. Some examples are brochures, direct mail, flyers, stickers, banners, displays, etc.
Emails
Below are two projects I worked on with the Marketing Manager and the Head of Designer. The mission is to bring more exciting movements to our B2C users, so we created the design in different formats such as GIFs and static.
Paid Ad Creatives
As a Brand Designer at Everlance, I partner with Cindy - the Head of Marketing to brainstorm new concepts for digital ads and translate those into designs on LinkedIn. And I collaborate with Scott - the Head of User Acquisition to create new paid on different channels like TikTok, Instagram, Snapchat, Facebook, etc. All the paid ad projects are very unique and fun to work with. We not only tested on different formats, we also tested the created ads with different copies, colors, backgrounds, etc based on data findings.
Website
I collaborate with Jenna - the Head of Design and Cindy - the Head of Marketing redesigning the website. I also plan meetings and manage the web developer from outside to help us on the website. It's always exciting to redesign the webpages because we use these opportunities to bring new looks and feels that help the company expand its business.
